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We built a strong public image for the
United Motorsports Academy
Social Media, Content Creation, Marketing
business brief
United Motorsports Academy is Asia's first technical motorsport academy that launched India's first motorsport careers pathway program called Launchpad for Indian Motorsport Engineers (L.I.M.E)
business brief
United Motorsports Academy is Asia's first technical motorsport academy that launched India's first motorsport careers pathway program called Launchpad for Indian Motorsport Engineers (L.I.M.E)
business brief
United Motorsports Academy is Asia's first technical motorsport academy that launched India's first motorsport careers pathway program called Launchpad for Indian Motorsport Engineers (L.I.M.E)
business brief
United Motorsports Academy is Asia's first technical motorsport academy that launched India's first motorsport careers pathway program called Launchpad for Indian Motorsport Engineers (L.I.M.E)
needs
In their 1 odd year of operations, UMA has pulled miracles out of a bag with a ragtag team of 4-5. Their student experience, partner experience, and their ability to identify the right talent to place into top motorsports is widely respected. However, in their second year of operations of LIME, UMA was looking for growth and eventual scale.
needs
In their 1 odd year of operations, UMA has pulled miracles out of a bag with a ragtag team of 4-5. Their student experience, partner experience, and their ability to identify the right talent to place into top motorsports is widely respected. However, in their second year of operations of LIME, UMA was looking for growth and eventual scale.
needs
In their 1 odd year of operations, UMA has pulled miracles out of a bag with a ragtag team of 4-5. Their student experience, partner experience, and their ability to identify the right talent to place into top motorsports is widely respected. However, in their second year of operations of LIME, UMA was looking for growth and eventual scale.
needs
In their 1 odd year of operations, UMA has pulled miracles out of a bag with a ragtag team of 4-5. Their student experience, partner experience, and their ability to identify the right talent to place into top motorsports is widely respected. However, in their second year of operations of LIME, UMA was looking for growth and eventual scale.
results
- Extensive social media ad campaign optimization and support that grew the follower base by 440%. - Enhancing their social image through nearly 350+ pieces of targeted content on Instagram which reached over 2 million people - Strategy development and execution on ground which generated over 56k interactions in the span of 2 months - Content IP creation and documentation with 150+ students
results
- Extensive social media ad campaign optimization and support that grew the follower base by 440%. - Enhancing their social image through nearly 350+ pieces of targeted content on Instagram which reached over 2 million people - Strategy development and execution on ground which generated over 56k interactions in the span of 2 months - Content IP creation and documentation with 150+ students
results
- Extensive social media ad campaign optimization and support that grew the follower base by 440%. - Enhancing their social image through nearly 350+ pieces of targeted content on Instagram which reached over 2 million people - Strategy development and execution on ground which generated over 56k interactions in the span of 2 months - Content IP creation and documentation with 150+ students
results
- Extensive social media ad campaign optimization and support that grew the follower base by 440%. - Enhancing their social image through nearly 350+ pieces of targeted content on Instagram which reached over 2 million people - Strategy development and execution on ground which generated over 56k interactions in the span of 2 months - Content IP creation and documentation with 150+ students
CREATIVE STRATEGY
How we did what we did.
Creating a visual narrative for the second edition of Launchpad for Indian Motorsports Engineers.
With United Motorsports Academy's brand language, we created several marketing campaigns to target Indian students aged 17 for the event. A combination of using understandable parlance within the motorsport fraternity along with a straightforward tone of messaging helped build a direct connect with current and future learners.