Karting Super Series

business brief

Karting Super Series is a grassroots-level karting championship to find the next karting talent in the country. Organised in six cities, Chennai, Bangalore, Thrissur, Mumbai, Delhi, and Hyderabad in 2023, anyone above the age of 14 can register and participate in it to showcase their talent. The Top 6 from every city will participate in the Grand Finale in Hyderabad to be awarded as the next karting talent with scholarships to continue their racing journey.

business brief

Karting Super Series is a grassroots-level karting championship to find the next karting talent in the country. Organised in six cities, Chennai, Bangalore, Thrissur, Mumbai, Delhi, and Hyderabad in 2023, anyone above the age of 14 can register and participate in it to showcase their talent. The Top 6 from every city will participate in the Grand Finale in Hyderabad to be awarded as the next karting talent with scholarships to continue their racing journey.

business brief

Karting Super Series is a grassroots-level karting championship to find the next karting talent in the country. Organised in six cities, Chennai, Bangalore, Thrissur, Mumbai, Delhi, and Hyderabad in 2023, anyone above the age of 14 can register and participate in it to showcase their talent. The Top 6 from every city will participate in the Grand Finale in Hyderabad to be awarded as the next karting talent with scholarships to continue their racing journey.

business brief

Karting Super Series is a grassroots-level karting championship to find the next karting talent in the country. Organised in six cities, Chennai, Bangalore, Thrissur, Mumbai, Delhi, and Hyderabad in 2023, anyone above the age of 14 can register and participate in it to showcase their talent. The Top 6 from every city will participate in the Grand Finale in Hyderabad to be awarded as the next karting talent with scholarships to continue their racing journey.

needs

Karting is by no means a new concept. But karting at an incredibly low price point with the potential to win big through scholarships had never been done before. From introduction to execution, Karting Super Series required its own identity in the market. Our aim was to build a unique color panel, messaging, and its signature design through a logo and create a coherent grid. We also developed an entire digital marketing campaign that drew participants to identify, select, engage, and race through content.

needs

Karting is by no means a new concept. But karting at an incredibly low price point with the potential to win big through scholarships had never been done before. From introduction to execution, Karting Super Series required its own identity in the market. Our aim was to build a unique color panel, messaging, and its signature design through a logo and create a coherent grid. We also developed an entire digital marketing campaign that drew participants to identify, select, engage, and race through content.

needs

Karting is by no means a new concept. But karting at an incredibly low price point with the potential to win big through scholarships had never been done before. From introduction to execution, Karting Super Series required its own identity in the market. Our aim was to build a unique color panel, messaging, and its signature design through a logo and create a coherent grid. We also developed an entire digital marketing campaign that drew participants to identify, select, engage, and race through content.

needs

Karting is by no means a new concept. But karting at an incredibly low price point with the potential to win big through scholarships had never been done before. From introduction to execution, Karting Super Series required its own identity in the market. Our aim was to build a unique color panel, messaging, and its signature design through a logo and create a coherent grid. We also developed an entire digital marketing campaign that drew participants to identify, select, engage, and race through content.

results

- Developed a cohesive brand identity for Karting Super Series using a blue which signified freedom and inclusion along with a very visible part of a kart, the front panel - With over 320 pieces of content output in a month, we grew the page from 0 to 2500+ followers in a month and egaged 13,000+ accounts - Fostered better relations with tracks and sponsors through curated content and activation - Ran ad campaigns to garner 1287 people to register for the event from the 5000+ landing page traffic pulled in, generating a return on ad spend of ~4x

results

- Developed a cohesive brand identity for Karting Super Series using a blue which signified freedom and inclusion along with a very visible part of a kart, the front panel - With over 320 pieces of content output in a month, we grew the page from 0 to 2500+ followers in a month and egaged 13,000+ accounts - Fostered better relations with tracks and sponsors through curated content and activation - Ran ad campaigns to garner 1287 people to register for the event from the 5000+ landing page traffic pulled in, generating a return on ad spend of ~4x

results

- Developed a cohesive brand identity for Karting Super Series using a blue which signified freedom and inclusion along with a very visible part of a kart, the front panel - With over 320 pieces of content output in a month, we grew the page from 0 to 2500+ followers in a month and egaged 13,000+ accounts - Fostered better relations with tracks and sponsors through curated content and activation - Ran ad campaigns to garner 1287 people to register for the event from the 5000+ landing page traffic pulled in, generating a return on ad spend of ~4x

results

- Developed a cohesive brand identity for Karting Super Series using a blue which signified freedom and inclusion along with a very visible part of a kart, the front panel - With over 320 pieces of content output in a month, we grew the page from 0 to 2500+ followers in a month and egaged 13,000+ accounts - Fostered better relations with tracks and sponsors through curated content and activation - Ran ad campaigns to garner 1287 people to register for the event from the 5000+ landing page traffic pulled in, generating a return on ad spend of ~4x

Crafting a social media experience for

CREATIVE STRATEGY

A unique identity for a league that opens doors

A league for everyone