F4 Indian Championship

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We built a strong public image for the

F4 Indian Championship

Social Media, Marketing, Content Creation

business brief

Formula 4 or F4 is an FIA certified category designed to help young karting driver transition to race cars. With regulations ratified and select chassis and engine manufacturers homologated, the championship aims to be a level playing grid for drivers to learn and grow. India, for the first time in its history, has hosted its own homegrown F4 Indian Championship promoted by Racing Promotions Private Limited. The grid featured 10 young drivers along with a technical partnership with 2022 F3 Champions MP Motorsport

needs

For the first-ever F4 Indian Championship, held from November 30th to December 17th, our task was to develop a visual identity that mirrored the novelty of the event. We focused on creating a design language that not only embodied the professionalism expected of an FIA-sanctioned race but also resonated with the lively and dynamic spirit of motorsports. This involved crafting on-brand visuals and templates for use across various social media platforms, ensuring a consistent and engaging presence that captured the essence of a new frontier in Indian motorsports.

results

- Built a tech stack for design and information dissemination for the Indian F4, which meant that information can be relayed from race track to design quaters to media post within 5 minutes. - Creating on-ground content which established a direct connect between new fans and drivers - Development of a visual design that strikes a balance between modern, sleekness, and vibrance - Grew the F4IC's Instagram presence from 0 to 12,000 in 3 months by building a content strategy - 4 Million accounts reached, 5.3 million impressions in 3 months - Created over 200 pieces of content ranging from graphics, stories, carousels, and reels.

CREATIVE STRATEGY

How we did what we did.

Crafting a unified design and social media presence for India's first FIA-sanctioned F4 Championship.

We employed full use of design templates to ensure rapid information delivery during on-ground activities.

Using a template driven process allowed us to deliver creatives at near-real time speeds while maintaining a consistent visual language.

Our process enabled us to output 30+ digital creatives in the span of 2 weeks with a solo-design team.

HAIRPIN CO.

We get motorsports.

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