<< BACK
Implementing a tailored media strategy for
Ethan Joy
Social Media, Branding, Media Strategy
business brief
Ethan Joy is a professional karting driver competing with Kartkrew Motorsports. Driven by a passion for racing that began at a young age, Ethan has overcome significant challenges, including a long hiatus due to injury. Now, with renewed determination and mental resilience. With dreams of representing India at the prestigious Le Mans, Ethan’s focus on staying positive and continually refining his racecraft makes him a formidable competitor on track.
business brief
Ethan Joy is a professional karting driver competing with Kartkrew Motorsports. Driven by a passion for racing that began at a young age, Ethan has overcome significant challenges, including a long hiatus due to injury. Now, with renewed determination and mental resilience. With dreams of representing India at the prestigious Le Mans, Ethan’s focus on staying positive and continually refining his racecraft makes him a formidable competitor on track.
business brief
Ethan Joy is a professional karting driver competing with Kartkrew Motorsports. Driven by a passion for racing that began at a young age, Ethan has overcome significant challenges, including a long hiatus due to injury. Now, with renewed determination and mental resilience. With dreams of representing India at the prestigious Le Mans, Ethan’s focus on staying positive and continually refining his racecraft makes him a formidable competitor on track.
business brief
Ethan Joy is a professional karting driver competing with Kartkrew Motorsports. Driven by a passion for racing that began at a young age, Ethan has overcome significant challenges, including a long hiatus due to injury. Now, with renewed determination and mental resilience. With dreams of representing India at the prestigious Le Mans, Ethan’s focus on staying positive and continually refining his racecraft makes him a formidable competitor on track.
needs
In the current stage of his career, Ethan wants to move from racing karts to endurance racing in the near future. Ethan needs to secure sponsors, which in turn requires a mix of professional and engaging content on social media platforms, with a distinct aesthetic to differentiate himself in a sea of athletes.
needs
In the current stage of his career, Ethan wants to move from racing karts to endurance racing in the near future. Ethan needs to secure sponsors, which in turn requires a mix of professional and engaging content on social media platforms, with a distinct aesthetic to differentiate himself in a sea of athletes.
needs
In the current stage of his career, Ethan wants to move from racing karts to endurance racing in the near future. Ethan needs to secure sponsors, which in turn requires a mix of professional and engaging content on social media platforms, with a distinct aesthetic to differentiate himself in a sea of athletes.
needs
In the current stage of his career, Ethan wants to move from racing karts to endurance racing in the near future. Ethan needs to secure sponsors, which in turn requires a mix of professional and engaging content on social media platforms, with a distinct aesthetic to differentiate himself in a sea of athletes.
results
- Crafted a distinct set of brand guidelines. - Executed a media strategy throughout various media platforms
results
- Crafted a distinct set of brand guidelines. - Executed a media strategy throughout various media platforms
results
- Crafted a distinct set of brand guidelines. - Executed a media strategy throughout various media platforms
results
- Crafted a distinct set of brand guidelines. - Executed a media strategy throughout various media platforms
CREATIVE STRATEGY
How we did what we did.