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Establishing a new brand identity for
Chetan Surineni
Branding
business brief
Chetan Surineni is a rising star in the world of international motorsports, hailing from India. With a passion for speed ignited at the age of 16, Chetan has rapidly ascended through the ranks, leaving an indelible mark on prestigious competitions.
business brief
Chetan Surineni is a rising star in the world of international motorsports, hailing from India. With a passion for speed ignited at the age of 16, Chetan has rapidly ascended through the ranks, leaving an indelible mark on prestigious competitions.
business brief
Chetan Surineni is a rising star in the world of international motorsports, hailing from India. With a passion for speed ignited at the age of 16, Chetan has rapidly ascended through the ranks, leaving an indelible mark on prestigious competitions.
business brief
Chetan Surineni is a rising star in the world of international motorsports, hailing from India. With a passion for speed ignited at the age of 16, Chetan has rapidly ascended through the ranks, leaving an indelible mark on prestigious competitions.
needs
Chetan is a multi-faceted racing driver whose interests are vast and vibrant. He has a unique story to tell with even more fascinating projects to execute in the future. He wanted to design a driver deck as well as a branding suite to speak the language he speaks and capture his values. A functional design with a wide range of applications with colors that represent his fire.
needs
Chetan is a multi-faceted racing driver whose interests are vast and vibrant. He has a unique story to tell with even more fascinating projects to execute in the future. He wanted to design a driver deck as well as a branding suite to speak the language he speaks and capture his values. A functional design with a wide range of applications with colors that represent his fire.
needs
Chetan is a multi-faceted racing driver whose interests are vast and vibrant. He has a unique story to tell with even more fascinating projects to execute in the future. He wanted to design a driver deck as well as a branding suite to speak the language he speaks and capture his values. A functional design with a wide range of applications with colors that represent his fire.
needs
Chetan is a multi-faceted racing driver whose interests are vast and vibrant. He has a unique story to tell with even more fascinating projects to execute in the future. He wanted to design a driver deck as well as a branding suite to speak the language he speaks and capture his values. A functional design with a wide range of applications with colors that represent his fire.
results
- We developed a brand identity for Chetan that captures his essence of being a race car driver and an entrepreneur. It's a fresh and sleek look which goes away from the conventions of a traditional racing logo. The modern app-esque logo design is complemented with a bold typography which reinforces his commitment to stay true and authentic as a human being in any setting - on or off track.
results
- We developed a brand identity for Chetan that captures his essence of being a race car driver and an entrepreneur. It's a fresh and sleek look which goes away from the conventions of a traditional racing logo. The modern app-esque logo design is complemented with a bold typography which reinforces his commitment to stay true and authentic as a human being in any setting - on or off track.
results
- We developed a brand identity for Chetan that captures his essence of being a race car driver and an entrepreneur. It's a fresh and sleek look which goes away from the conventions of a traditional racing logo. The modern app-esque logo design is complemented with a bold typography which reinforces his commitment to stay true and authentic as a human being in any setting - on or off track.
results
- We developed a brand identity for Chetan that captures his essence of being a race car driver and an entrepreneur. It's a fresh and sleek look which goes away from the conventions of a traditional racing logo. The modern app-esque logo design is complemented with a bold typography which reinforces his commitment to stay true and authentic as a human being in any setting - on or off track.
CREATIVE STRATEGY
How we did what we did.
Establishing a new brand identity for Chetan Surineni that reflects his goals inside of and beyond motorsports.
We wanted to create a brand identity that feels sporty, akin to Chetan's motorsports career, but versatile — something that could fit perfectly into a clothing line or a billboard.
A logo and typeface that blends modernity, boldness and sleekness.
Colours that reflect personality and passion in an overarching simple and sleek framework.
'Royal Purple' leads as the primary colour, describing the quality that the brand assures. 'Star Gold' depicts victory and shine, and 'Flaming Red' mirrors the adrenaline and fire that surrounds motorsports.