Abhay Mohan

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We designed a visual identity for

Branding

business brief

Abhay’s journey of is that of a true racing enthusiast whose passion burns brighter with each turn of the track. From the age of five, Abhay found himself drawn to the exhilarating world of speed and competition. Initially his weekly visits to GRIPS rental Go-Karting track were a joyful escapade. As time went on, Abhay’s parents saw his commitment and decided to take him for professional racing, igniting a flame of passion that only grew stronger as he worked persistently to hone his skills.

business brief

needs

Crafting a distinct brand identity for Abhay Mohan, capturing his rising journey in the competitive Indian Motorsports scene. Creating a brand identity that depicts the strength & resilience of a rising motorsports athlete.

needs

results

- Created a full-fledged brand identity for Abhay Mohan featuring a new logo, typography, brand messaging and colours, along with social media templates.

results

- Created a full-fledged brand identity for Abhay Mohan featuring a new logo, typography, brand messaging and colours, along with social media templates.

results

- Created a full-fledged brand identity for Abhay Mohan featuring a new logo, typography, brand messaging and colours, along with social media templates.

results

- Created a full-fledged brand identity for Abhay Mohan featuring a new logo, typography, brand messaging and colours, along with social media templates.

CREATIVE STRATEGY

How we did what we did.

Crafting a distinct brand identity for Abhay Mohan, capturing his rising journey in the competitive Indian Motorsports scene.

The logo for Abhay Mohan is a study in bold simplicity, embodying his spirit as a motorsport competitor. The interlocking "A" and "M" stand firm in black, a nod to the driver's determination and unwavering focus.

Slicing through the letterforms is a sweeping red
curve, reminiscent of a racecar's dynamic lines and the visceral curves of a racetrack

This visual assertion of identity is a declaration of the brand's commitment to excellence and resilience in the face of competition.

Defining a strong, neo typeface that conveys a strong sense of purpose and determination.

Depicting career growth and  dynamism through vibrant  yet contrasting colours.

The color palette for Abhay Mohan's brand is a deliberate selection that mirrors the essence of his motorsports persona.

'Fierce Red' leads as the primary color, capturing the passion and energy he brings to the track, while 'Dark Violet' provides a backdrop of sophistication, suggesting a depth to his racing strategy and presence. 'Electric Green' offers a vibrant contrast, symbolizing his rising career.